In a world where brands constantly fight for attention, KFC UAE decided to redefine what it means to be open 24/7—not with a simple sign, but with a bold, physical statement.

Instead of putting up the usual “Open 24/7” boards outside their restaurants, KFC took a completely different route. They literally removed the doors from select restaurants and repurposed them as billboards placed in different locations across the city. Each of these doors carried a cheeky yet powerful message:

“Who needs doors when you’re always open?”

It was a creative way of telling customers that nothing stands between them and their KFC cravings-not even a door.

More Than Just a Statement—A Reward for Customers

But KFC didn’t stop there. Each of these “door billboards” had a QR code, and scanning it didn’t just direct customers to the nearest open KFC location-it also came with a surprise free meal!

The Impact: A Campaign That Created Buzz & Engagement 

By transforming something as ordinary as a restaurant door into an interactive marketing tool, KFC turned a simple message into an experience. The campaign sparked curiosity, got people talking, and rewarded engagement with real benefits.

It’s a perfect example of how experiential marketing can make a brand message not just heard, but felt.