UNIT – 1 

Digital Marketing – Meaning, Scope & importance- VIEW

Internet vs Traditional Marketing Communications – VIEW

Internet Microenvironment – VIEW

Use of B2C &B2B Internet Marketing  – VIEW

Internet Marketing Strategy – VIEW

UNIT -2

Online buyer behavior and Models – VIEW

The Marketing Mix (7- Ps) in online context – VIEW

Managing the Online Customer Experience – VIEW

Planning website design – VIEW

Understanding site user requirement – VIEW

site design and structure – VIEW

developing and testing content – VIEW

Integrated Internet Marketing Communications (IIMC) – VIEW

Objectives and Measurement of Interactive marketing communication – VIEW 

UNIT – 3

Email Marketing – VIEW

Opt-in-e-mail –  VIEW

 Permission Marketing – VIEW

Online PR – VIEW

 Interactive Advertising – VIEW

Online Partnerships –  VIEW

Viral Marketing – VIEW

Blogs – VIEW

Search Engines – VIEW

Search Engine Marketing (SEM) – VIEW

Search Engine Optimization(SEO)-  VIEW

Website Optimization – VIEW

Content Marketing – VIEW

UNIT -4

Social Media Marketing – VIEW

Designing content for social media marketing – VIEW

Campaign management – VIEW

Tracking SMM performance – VIEW

Mobile Marketing – VIEW

Advertising on mobile devices, mobile apps – VIEW

Tracking mobile marketing performance – VIEW

Introduction to Web Analytics – Meaning, types, Key Metrics and tools – VIEW

 Legal and Ethical Issues in Digital Marketing – VIEW